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Subway Digital Menu

This Subway project required designing and developing 5 robust digital menu panels to replace their in-store print menus. To enhance customers' experience, each panel provides the customer with different menu options to choose from: Subway's Signature subs, Local favorites, Freshfit salads, Daily specials or Build your own sub. The challenge was to understand and improve upon the customer's experience while keeping each panel simple, fluid and engaging. So built within each panel design were subtle animations and transition effects, which provided a guided walk-through and triggered a consistent engaged throughout the entire experience. I consider this project one of my favorite because it helped advance my knowledge in UX design and provided me some creative freedom in the design and development process. Check out the demo.

Role
Interactive UI Developer
Client
Jack Morton (Subway)
design development animation
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Subway Menu - Build Your Own Sub
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Subway Menu - Build Your Own Sub
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Subway Menu - Build Your Own Sub
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Subway Menu - Build Your Own Sub
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Subway Menu - Signature Sub
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Subway Menu - Local Favorites
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Subway Menu - Meal Deal
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Subway Menu - Chopped Salads
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Subway Menu - Breakfast