Being responsible for driving the initial concept designs and style guides for Quickhit, a startup online game company has been one of my biggest challenges and also greatest successes. The initial prototype went through a series of phases until we finalized on the identity, style guide and user experience. The objective was simplicity and mass appeal to your average sports fan. Keeping that in mind, the game was designed to have large callout buttons, trendy material UI and fully customizable interfaces. Quickstart Guide